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Churn

What is churn?

 

Churn ⬇️

Churn is the percentage of customers who haven’t purchased a product since their calculated churn date. We calculate the churn date using all historic data individually for each customer and then average this out across all customers.

With 1:1 conversational messages and a reorder prompt reminder containing a 1 click payment link, Blueprint customers are less likely to churn.