Enabling your Shopify checkout to collect GDPR and TCPA compliant subscribers.
GDPR (European data protection and privacy regulation) is the law that protects the privacy and personal data of individuals within the European Union, as well as addresses the export of data outside of EU borders. See here for more information.
TCPA (The Telephone Consumer Protection Act of 1991) protects consumers in America and Canada from unwanted telemarketing calls, prerecorded or autodialed calls, fax transmissions, and text messages. See here for more information.
Updating your Checkout Opt-in for Shopify.
1.) Head to Shopify Settings Page > Checkout to edit your checkout language:
2.) From the Form Options section, select Optional for Shipping address phone number:
3.) Scroll further down the list to the section Email Marketing section and select "Show a sign-up option at checkout"
4.) At the very bottom of the page in the Checkout Language section select Manage Checkout Language button.
5.) Along the tabs at the top, click on the three dots to expand out the hidden field of Checkout & System - click on this.
6.) Next, rather than use the search bar (which doesn't yield results), use CMD+F (on a Mac) or Ctrl+F (on Windows) and search for Checkout Marketing.
Once located update the field Accept marketing checkbox label to the following text:
7.) Next, using CMD+F (on a Mac) or Ctrl+F (on Windows) again, search for Phone Label and add the following text into the Phone Label and Optional Phone Label fields: "Phone number for order and delivery updates"
Once completed, add the following text into the Phone Tooltip field: "We may also send news and offers (per checkout above)"
8.) Once all steps are completed, your checkout should look similar to the following:
Disclaimer: Blueprint is not a certified legal advisory and a legal professional should be consulted for any GDPR or TCPA compliance questions.
If you have any other questions, email us directly at firstname.lastname@example.org.