How to add the Magic Cart link to Repeat Buy flows

The Magic Cart creates a seamless purchasing journey whereby a customer can reorder, or add to their existing order, in just a couple of clicks. The Magic Cart is simply a URL link (personalised to that customer) that can be added to a newly created flow or existing one. For the best results, add the Magic Cart to a Repeat Buy flow that uses the Blueprint prediction trigger by adding the URL to the call to action (CTA) in the content of that email e.g the reorder/buy again button or on the image of an item.


HubSpot Video

How to setup

  1. Head to your Klaviyo Flows and open the reorder flow you'd like to add Magic Cart links to.
  2. Find the CTA that requires a Magic Cart link such as a reorder button - in this case the "Top Up Now" button.

  3. Click on the Edit Content button and add the code below into the 'Link URL' to the Button Block.
    {{ event.bp_magic_cart_link }} 


  4. Hit save and then replicate on any other CTA's in the email (such as the image itself).


  • You you use this same URL link {{ event.bp_magic_cart_link }} for any CTA's in future reorder emails - this link is not limited to just the first reorder message. 
  • This same URL is also used for 'Upgrade to Subscription' as well (if activated). The Relo model will automatically select the correct based on the customer prediction.