You have the ability to segment your audience in Blueprint into many different groups and cohorts. This can be very useful when sending group campaigns to different targeted audiences of your choice. Segments can be either dynamic (automatically updating in real-time) or can be fixed list which can be edited and updated at any time.
- Click on ‘Create Group’ and select the ‘List’ option
- Firstly name the group accordingly in ‘List Name’ and ‘List Description’. Then simply tick the boxes next to the names or numbers in the list you’d like to add. To search for a name or number, use the search box above the list. After all desired names/numbers have been added, select the ‘Create New List’ option to save.