If a customer purchases within 72 hours of a message, Blueprint will attribute that order to the last message sent.
All orders that have been made via a permalink (within any timeframe) will also be attributed to Blueprint as the purchase was made using a one click checkout.
If an order doesn't link to any Blueprint message within the 72 hour period or a permalink, it will not be attributed and consequently will not be part of the stats.
The date range can be toggled in the top right hand corner and all figures update in real-time
