If you are using Recharge for subscriptions, your analytics will display here. To connect your Recharge, please see here.
Subscription Revenue - This is the sum of all the subscription orders processed during the last 30 days. As a percentage this is calculated as:
(Subscription Revenue) / (Subscription Revenue + Non Subscription Revenue*) x 100
*Non Subscription Revenue is the sum of all one time purchases processed during the last 30 days
Active subscription customers - This is the number of customers who have had a subscription charge in the last 30 days and so are classed as 'active'. The number of 'inactive subscriptions' relate to the amount of customers who have had a subscription at one point in time but have since cancelled. As a percentage this is calculated as:
(Active Subscribers) / (Inactive Subscribers + One time customers) x 100
nonSubsRevenue - sum of all the regular orders processed during the last 30 days