UTM Tracking

What are UTM tags and how are they used?

A UTM (Urchin Tracking Monitor) tag is a parameter added to the end of a URL that enables you to track where your website traffic is coming from using Google Analytics. 

For example, using a UTM tag in a URL is a great way to measure the success of a specific marketing campaign. 

UTM tags appear at the end of all Blueprint links so you will be able to see all of the revenue generated from your Blueprint messages and SMS campaigns in your Google Analytics account. 

You can find an in depth guide to UTM tags here.



What are you tracking with the Blueprint UTM tags?

Our UTM tags track all of your website traffic with the utm_source=blueprint and utm_medium=sms to enable you to see how much traffic you have received directly as the result of a Blueprint SMS. 

If you have any questions please contact us directly at support@blueprint.store.